Moncler Pop Up Store Retail Photo & Video in Seoul

Propaganda Studio was on the ground in Seoul to document the Moncler Have a Puffy Summer pop-up — one of the most immersive luxury fashion activations of 2026. Held in Seongsu-dong, the event brought the brand's Summer 2026 campaign to life through oversized inflatable sea creatures, bold colour, and an electric atmosphere that turned the entire space into a living editorial.

As Moncler's photo and video production partner for the event, our team captured everything — from wide installation shots of the iconic red octopus taking over the building façade to intimate moments between guests and the collection. Bold, buoyant, and completely unforgettable.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Jacquemus X Jennie Advertising Campaign in Seoul

Propaganda Studio is very excited to share with you their latest project for Jacquemus with Jennie Kim Rubbyjane [ Blackpink ]. The production was done over two days in Seoul with a team of 50 people and 7 dogs! We have worked with Jennie on many projects over the last few years but that was by far the most exciting. Photography was done by Daniel Arnold, video by Michael Beech, local production Mina Jang, and set design by Ondoh. A big thanks to Jacquemus for trusting us with this amazing project!

If you need to produce a campaign in Asia ( China, Korea, Japan, Taiwan, Hong Kong or Singapore ), get in touch with us at info@propagandastudio.asia

Paypal Advertising Campaign in China

In the summer of 2022, when the pandemic hit its worst point in China, we were asked to produce a full campaign for Paypal. We had to juggle between locations and staff being on lockdown, but regardless of the difficulties we were pleased with the result!

Propaganda Studio produces advertising and commercial photoshoots all around the East Asia region including China, South Korea, Singapore and the rest of Asia.