Propaganda Studio captures the new Rapha store in Shanghai — delivering luxury retail interior photography and product display imagery for one of cycling's most iconic brands.

Propaganda Studio is proud to present our latest collaboration with Rapha, documenting the opening of their new luxury bike store in Shanghai, one of Asia's most dynamic retail destinations.

Our team captured the full scope of the space, from its architectural interior design to its carefully curated product displays, translating Rapha's distinctive aesthetic into a compelling visual story. Every detail — from spatial flow to lighting and materiality — reflects the brand's premium identity and passion for cycling culture.

This project marks another exciting collaboration for Propaganda Studio, reinforcing our expertise in luxury retail photography across the Asia region.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.