Gucci Store Opening in Seongsu, Seoul

Propaganda Studio was invited to capture Gucci’s latest pop up store event in Seongsu, Seoul. Our team handled both the photo and video coverage, documenting the atmosphere of the new retail space as well as the guests and key moments throughout the event.

Located in one of Seoul’s most vibrant creative neighborhoods, the opening brought together a curated selection of influencers, creators, and celebrities — with Taeyeon as the main guest of the day.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

L'Oréal Génifique Skincare Advertising Photographer in Hong Kong

Propaganda Studio delivers skincare advertising photography and video for L'Oréal Génifique in Hong Kong — capturing striking portrait imagery and product visuals for one of the world's most iconic skincare campaigns.

Propaganda Studio is proud to present our latest collaboration with L'Oréal, producing photography and video content for their Génifique skincare advertising campaign, shot on location in Hong Kong.

Our team combined portrait photography and videography with carefully styled skincare product visuals, crafting a cohesive set of campaign assets that bring the Génifique brand story to life. From skin-focused close-up portraits to polished skincare product imagery, every frame was designed to communicate the campaign's premium beauty and skincare aesthetic.

This project reinforces Propaganda Studio's expertise in beauty and skincare advertising campaign production across Asia, delivering high-end photo and video content that marketing teams can deploy across digital, print, and editorial channels.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

APM Monaco Campaign in Shanghai — A Full Production

Propaganda Studio partnered with APM Monaco in collaboration with Le Grand Dîner for their latest advertising campaign, shot in the heart of Shanghai. This was a complete end-to-end production — our team handled every stage from brief to final delivery, covering casting, location scouting, set design, on-set coordination, photography and post-production.

The campaign stars Chinese actress and APM Monaco ambassador Yang Zi, one of China's most prominent and widely followed celebrities. Producing a campaign around a talent of Yang Zi's profile requires both a high level of on-set professionalism and a deep understanding of the visual language expected by China's luxury market.

APM Monaco is one of Monaco's most recognisable luxury jewellery brands, with a strong presence across Asia. The studio shoot was managed by our Shanghai-based production team, presenting APM Monaco's jewellery collection with precision — handling the specific lighting demands of fine jewellery photography while keeping the overall aesthetic warm, aspirational and brand-aligned.

This project reinforces Propaganda Studio's expertise as an advertising photographer and full production agency in Shanghai, with deep experience producing end-to-end fashion, jewellery and luxury campaigns for international brands across China, South Korea, Japan, Hong Kong and Singapore.

For advertising photography and full production inquiries in Shanghai contact us at info@propagandastudio.asia

Graff Retail in Shanghai

Propaganda Studio is delighted to have once again collaborated with Graff, capturing the opening of their new Shanghai store through both photography and our latest FPV video techniques.