Propaganda Studio partnered with APM Monaco in collaboration with Le Grand Dîner for their latest advertising campaign, shot in the heart of Shanghai. This was a complete end-to-end production — our team handled every stage from brief to final delivery, covering casting, location scouting, set design, on-set coordination, photography and post-production.
The campaign stars Chinese actress and APM Monaco ambassador Yang Zi, one of China's most prominent and widely followed celebrities. Producing a campaign around a talent of Yang Zi's profile requires both a high level of on-set professionalism and a deep understanding of the visual language expected by China's luxury market.
APM Monaco is one of Monaco's most recognisable luxury jewellery brands, with a strong presence across Asia. The studio shoot was managed by our Shanghai-based production team, presenting APM Monaco's jewellery collection with precision — handling the specific lighting demands of fine jewellery photography while keeping the overall aesthetic warm, aspirational and brand-aligned.
This project reinforces Propaganda Studio's expertise as an advertising photographer and full production agency in Shanghai, with deep experience producing end-to-end fashion, jewellery and luxury campaigns for international brands across China, South Korea, Japan, Hong Kong and Singapore.
For advertising photography and full production inquiries in Shanghai contact us at info@propagandastudio.asia
