Moncler Pop Up Store Retail Photo & Video in Seoul

Propaganda Studio was on the ground in Seoul to document the Moncler Have a Puffy Summer pop-up — one of the most immersive luxury fashion activations of 2026. Held in Seongsu-dong, the event brought the brand's Summer 2026 campaign to life through oversized inflatable sea creatures, bold colour, and an electric atmosphere that turned the entire space into a living editorial.

As Moncler's photo and video production partner for the event, our team captured everything — from wide installation shots of the iconic red octopus taking over the building façade to intimate moments between guests and the collection. Bold, buoyant, and completely unforgettable.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Presto Corporate Portraits in Seoul and Singapore

Propaganda Studio delivers corporate portrait photography for Presto across Seoul and Singapore — capturing individual portraits, group shots, and authentic workplace scenarios for a dynamic pan-Asian production.

SEOUL

SINGAPORE

Propaganda Studio is proud to present our latest corporate photography project with Presto, shot across two of Asia's most vibrant business hubs — Seoul and Singapore.

Our team covered the full spectrum of corporate portraiture — from polished individual portraits and team group shots to authentic workplace scenario photography. Shooting across two cities, we delivered a consistent and cohesive visual identity that reflects Presto's people and culture across different locations and teams.

This project reinforces Propaganda Studio's expertise in multi-location corporate photography across Asia, providing brands and marketing teams with versatile, high-quality imagery for websites, recruitment campaigns, internal communications, and press channels.

Loewe Pop-Up Store — Luxury Photographer in Seoul

Propaganda Studio was commissioned to document the opening of Loewe's latest pop-up store in Seongsu, Seoul — photographing the retail space, installation design, collection and the exclusive gathering of international KOL guests invited from China and Japan for the launch.

Our photographer covered the full visual story of the activation — the store interior and installation details, the collection displayed within the space, and authentic portrait moments with guests experiencing the brand environment. The focus throughout was on imagery that communicates the quality and aesthetic of the Loewe brand rather than simply documenting the event as it happened.

Seongsu-dong has become Seoul's most sought-after destination for luxury pop-up activations — a neighbourhood whose combination of industrial architecture and contemporary culture provides a distinctive backdrop that the world's leading luxury houses return to repeatedly. Capturing a Loewe space in this context requires both a sensitivity to the brand's visual identity and an understanding of how light, space and materiality interact in a retail installation environment.

This project reinforces Propaganda Studio's expertise as a luxury fashion and retail photographer in Seoul and across Asia, with deep experience producing retail space, installation and PR photography for luxury houses including Loewe, Moncler, Chanel, Louis Vuitton and Dior across South Korea, China, Japan, Hong Kong and Singapore.

For luxury retail and PR photography inquiries in Seoul contact us at info@propagandastudio.asia

L'Oréal Génifique Skincare Advertising Photographer in Hong Kong

Propaganda Studio delivers skincare advertising photography and video for L'Oréal Génifique in Hong Kong — capturing striking portrait imagery and product visuals for one of the world's most iconic skincare campaigns.

Propaganda Studio is proud to present our latest collaboration with L'Oréal, producing photography and video content for their Génifique skincare advertising campaign, shot on location in Hong Kong.

Our team combined portrait photography and videography with carefully styled skincare product visuals, crafting a cohesive set of campaign assets that bring the Génifique brand story to life. From skin-focused close-up portraits to polished skincare product imagery, every frame was designed to communicate the campaign's premium beauty and skincare aesthetic.

This project reinforces Propaganda Studio's expertise in beauty and skincare advertising campaign production across Asia, delivering high-end photo and video content that marketing teams can deploy across digital, print, and editorial channels.

Louis Vuitton The Place Shinsegae Opening, Seoul — Event Photography

Last weekend, Louis Vuitton opened its newest and arguably most impressive space inside Shinsegae Department Store — a six-floor multipurpose destination that brings retail, cultural programming, and dining together under one roof. Titled "Louis Vuitton Visionary Journeys Seoul," the project is located within "LV The Place Seoul, Shinsegae The Reserve" in Jung-gu and reflects the house's ongoing effort to move beyond traditional luxury retail.

From the moment the doors opened, the atmosphere felt closer to a grand exhibition than a store launch. Each level offered a different immersion into the Louis Vuitton universe, blending fashion, art, culture, and curated experiences. And judging by the crowds outside and the number of celebrities invited, it's clear LV intended this opening to be a major statement moment in Seoul.

The opening drew some of Korea's most prominent cultural figures, with guests including Felix, Lisa, J-Hope, Hoyeon, Gong Yoo and Shin Min-a among those invited to experience the Louis Vuitton Visionary Journeys Seoul activation — a reflection of the cultural weight Louis Vuitton commands in Korea and the significance of this particular opening within the Seoul luxury landscape.

Propaganda Studio was commissioned to document the full visual story of the opening — from the architectural scale of the façade installation to the intimate details of each floor's retail and cultural programming, and the portrait and guest moments with the VIP and celebrity attendees. Our approach throughout was to capture imagery that works simultaneously as retail documentation, brand PR content and editorial portraiture — the three visual registers that a launch of this scale demands.

Luxury retail and PR photography at this level requires both the precision to capture space and installation details that communicate brand identity, and the editorial instinct to document the human moments that bring the story of the opening to life. Working across six floors of an active VIP launch demands a photographer who can move fluidly between architectural, product and portrait work — reading the room, anticipating moments, and delivering imagery that meets the visual standards of one of the world's most demanding luxury houses.

Shinsegae Myeongdong has long been one of Seoul's premier luxury retail destinations, and this Louis Vuitton activation cements its status as a genuinely world-class luxury experience. For international brands considering Seoul as a location for flagship openings and retail activations, the city's combination of sophisticated consumer culture, architectural ambition and unparalleled celebrity and media reach makes it one of the most powerful luxury markets in the world.

This project reinforces Propaganda Studio's expertise as a luxury retail and PR photographer in Seoul and across Asia, with deep experience producing retail space, installation and launch photography for luxury houses including Louis Vuitton, Loewe, Moncler, Chanel and Dior across South Korea, China, Japan, Hong Kong and Singapore.

For luxury retail and PR photography inquiries in Seoul contact us at info@propagandastudio.asia