Moncler Pop Up Store Retail Photo & Video in Seoul

Propaganda Studio was on the ground in Seoul to document the Moncler Have a Puffy Summer pop-up — one of the most immersive luxury fashion activations of 2026. Held in Seongsu-dong, the event brought the brand's Summer 2026 campaign to life through oversized inflatable sea creatures, bold colour, and an electric atmosphere that turned the entire space into a living editorial.

As Moncler's photo and video production partner for the event, our team captured everything — from wide installation shots of the iconic red octopus taking over the building façade to intimate moments between guests and the collection. Bold, buoyant, and completely unforgettable.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Presto Corporate Portraits in Seoul and Singapore

Propaganda Studio delivers corporate portrait photography for Presto across Seoul and Singapore — capturing individual portraits, group shots, and authentic workplace scenarios for a dynamic pan-Asian production.

SEOUL

SINGAPORE

Propaganda Studio is proud to present our latest corporate photography project with Presto, shot across two of Asia's most vibrant business hubs — Seoul and Singapore.

Our team covered the full spectrum of corporate portraiture — from polished individual portraits and team group shots to authentic workplace scenario photography. Shooting across two cities, we delivered a consistent and cohesive visual identity that reflects Presto's people and culture across different locations and teams.

This project reinforces Propaganda Studio's expertise in multi-location corporate photography across Asia, providing brands and marketing teams with versatile, high-quality imagery for websites, recruitment campaigns, internal communications, and press channels.

Gucci Store Opening in Seongsu, Seoul

Propaganda Studio was invited to capture Gucci’s latest pop up store event in Seongsu, Seoul. Our team handled both the photo and video coverage, documenting the atmosphere of the new retail space as well as the guests and key moments throughout the event.

Located in one of Seoul’s most vibrant creative neighborhoods, the opening brought together a curated selection of influencers, creators, and celebrities — with Taeyeon as the main guest of the day.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

Graff Retail in Shinsaege Seoul

Propaganda Studio captured a series of retail images for Graff at their Shinsegae store. The focus was on documenting the space, displays, and overall presentation with clean and consistent visuals that reflect the brand’s luxury environment.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

Louis Vuitton The Place Shinsegae Opening, Seoul — Event Photography

Last weekend, Louis Vuitton opened its newest and arguably most impressive space inside Shinsegae Department Store — a six-floor multipurpose destination that brings retail, cultural programming, and dining together under one roof. Titled "Louis Vuitton Visionary Journeys Seoul," the project is located within "LV The Place Seoul, Shinsegae The Reserve" in Jung-gu and reflects the house's ongoing effort to move beyond traditional luxury retail.

From the moment the doors opened, the atmosphere felt closer to a grand exhibition than a store launch. Each level offered a different immersion into the Louis Vuitton universe, blending fashion, art, culture, and curated experiences. And judging by the crowds outside and the number of celebrities invited, it's clear LV intended this opening to be a major statement moment in Seoul.

The opening drew some of Korea's most prominent cultural figures, with guests including Felix, Lisa, J-Hope, Hoyeon, Gong Yoo and Shin Min-a among those invited to experience the Louis Vuitton Visionary Journeys Seoul activation — a reflection of the cultural weight Louis Vuitton commands in Korea and the significance of this particular opening within the Seoul luxury landscape.

Propaganda Studio was commissioned to document the full visual story of the opening — from the architectural scale of the façade installation to the intimate details of each floor's retail and cultural programming, and the portrait and guest moments with the VIP and celebrity attendees. Our approach throughout was to capture imagery that works simultaneously as retail documentation, brand PR content and editorial portraiture — the three visual registers that a launch of this scale demands.

Luxury retail and PR photography at this level requires both the precision to capture space and installation details that communicate brand identity, and the editorial instinct to document the human moments that bring the story of the opening to life. Working across six floors of an active VIP launch demands a photographer who can move fluidly between architectural, product and portrait work — reading the room, anticipating moments, and delivering imagery that meets the visual standards of one of the world's most demanding luxury houses.

Shinsegae Myeongdong has long been one of Seoul's premier luxury retail destinations, and this Louis Vuitton activation cements its status as a genuinely world-class luxury experience. For international brands considering Seoul as a location for flagship openings and retail activations, the city's combination of sophisticated consumer culture, architectural ambition and unparalleled celebrity and media reach makes it one of the most powerful luxury markets in the world.

This project reinforces Propaganda Studio's expertise as a luxury retail and PR photographer in Seoul and across Asia, with deep experience producing retail space, installation and launch photography for luxury houses including Louis Vuitton, Loewe, Moncler, Chanel and Dior across South Korea, China, Japan, Hong Kong and Singapore.

For luxury retail and PR photography inquiries in Seoul contact us at info@propagandastudio.asia