Propaganda Studio was commissioned by FedEx to produce their Asia lifestyle advertising campaign, shot across Shanghai, China and Seoul, South Korea — a full multi-market production covering photography, logistics and on-set coordination across two countries simultaneously.
Photographed by Tim Franco and Maxim VDN, the campaign captured authentic lifestyle moments across China and South Korea for FedEx's international marketing. Propaganda Studio handled the complete production on the ground in both markets — from casting, locations and crew coordination in Shanghai to the full production setup in Seoul — delivering a cohesive visual campaign across two distinct markets.
The FedEx Asia campaign has since been featured on FedEx's own global website — a strong endorsement of the quality and brand alignment of the imagery produced.
Client: Fedex
Photographer: Tim Franco & Maxim VDN
Location: Shanghai, China & Seoul, South Korea
Production: Propaganda Studio