Visual and narrative direction for campaigns — from photography and film to mixed media and live experiences.
Comprehensive production services for photo and video shoots — from pre-production planning all the way to final delivery.
Line production services for overseas clients requiring on-the-ground coordination and execution of projects all over Asia.
Propaganda Studio is a full-service photo and video production company operating across Asia, with permanent teams based in Shanghai, Seoul, Tokyo & Singapore and an established network across China, South Korea, Japan, Taiwan, Hong Kong, Singapore and Southeast Asia.
We support two types of client — international brands and agencies bringing their own creative team to Asia who need a trusted local production partner on the ground, and clients who need both a photographer or filmmaker and full production support. In both cases we handle every stage of the process, from pre-production planning through to final delivery.
Our bilingual teams — fluent in Mandarin, Korean, Japenese, English and French — bridge the gap between international creative vision and local execution, ensuring every shoot runs smoothly regardless of market.
We manage every aspect of studio and on-location productions across Asia — from casting and technical crew to set design and post-production coordination. Our trusted network of local partners across Shanghai, Seoul, Tokyo, Hong Kong, Taipei and Singapore ensures the creative and technical needs of every project are met to international standards.
PRODUCTION
Executive Producer
Line Producer
Production Manager
LOCATION
Studio Booking & Coordination
Location Scouting
Location Manager
Local Fixer / Coordinator
Permit Applications`
Catering / Craft Services
SHOOT
Photographer / Director
Director of Photography (DOP)
Gaffer / Lighting Technicians
Digital Operator / DIT
Photo/Video Assistants
BTS Photographer / Videographer
Production Assistants (PA)
POST
Post-Production Coordination
Retouching, Editing, Color grading,…
LOGISTICS
Transportation & Logistics
Equipment Rental Coordination
TALENTS
Casting (models, actors, extras)
Hair & Make-Up Artists (HMU)
Stylists (fashion, props, set)
SET
Art Director / Set Designer
Set Builder / Prop Maker
Propaganda Studio was commissioned by Jacquemus to handle the full local production of their 2023 Christmas Campaign in Seoul, South Korea — featuring Jennie Kim (Jennie of Blackpink) as the face of the collection.
Shot over two days in Seoul with a team of 50 people and seven dogs, the campaign was photographed by Daniel Arnold and filmed by director of photography Mike Beech. As the local production agency, Propaganda Studio managed every aspect of the production on the ground — from casting, location scouting and logistics to crew coordination, on-set production management and delivery
Client: Jacquemus
Photographer: Daniel Arnold
DP: Mike Beech
Project Manager: Tim Franco
Local Producer: Mina Jang
Set Design: Ondoh
Propaganda Studio was commissioned by FedEx to produce their Asia lifestyle advertising campaign, shot across Shanghai, China and Seoul, South Korea — a full multi-market production covering photography, logistics and on-set coordination across two countries simultaneously.
Photographed by Tim Franco and Maxim VDN, the campaign captured authentic lifestyle moments across China and South Korea for FedEx's international marketing. Propaganda Studio handled the complete production on the ground in both markets — from casting, locations and crew coordination in Shanghai to the full production setup in Seoul — delivering a cohesive visual campaign across two distinct markets.
The FedEx Asia campaign has since been featured on FedEx's own global website — a strong endorsement of the quality and brand alignment of the imagery produced.
Client: Fedex
Photographer: Tim Franco & Maxim VDN
Location: Shanghai, China & Seoul, South Korea
Production: Propaganda Studio
Client: Chanel
Talent: Jennie and G-Dragon
Creative Direction & Photography: Inez & Vinoodh
Local Photography: Tim Franco
Production: Propaganda Studio
Fashion show announcement and celebrity portraits, produced and executed remotely during the COVID period, supporting Inez & Vinoodh while international travel was restricted.
Client: APM Monaco in collaboration with Le Grand Dîner
Talent: Yang Zi
Production: Propaganda Studio
Propaganda Studio had the chance to partner with APM Monaco in collaboration with Le Grand Dîner for their fall and winter campaign, in Shanghai. Our team handled the whole production for this project — from casting and locations to on-set coordination, photography, and final delivery.
We have supported productions for international and local clients across various industries, including fashion, beauty, luxury, technology, and hospitality. Selected clients include Chanel, Jacquemus, L'Oreal, Louis Vuitton, PayPal, Fairmont, Trumpf, Equities, APM,…