HSBC Advertising Campaign

Propaganda Studio presents our work on HSBC's latest lifestyle advertising campaign, shot entirely on location across Hong Kong for international airport placement.

The campaign captures HSBC's core brand values through a diverse range of lifestyle scenarios — multigenerational family moments, multicultural business relationships and urban Hong Kong lifestyle — combining authentic human storytelling with the visual scale required for international airport advertising.

Photography: Propaganda Studio.
Agency: VML
Production: Untold Fable / Shoot in China.