China, Korea, Japan, Singapore, Hong Kong, Taiwan, Seoul, Shanghai, Beijing
Propaganda Studio was commissioned by Jacquemus to handle the full local production of their 2023 Christmas Campaign in Seoul, South Korea — featuring Jennie Kim (Jennie of Blackpink) as the face of the collection.
Shot over two days in Seoul with a team of 50 people and seven dogs, the campaign was photographed by Daniel Arnold and filmed by director of photography Mike Beech. As the local production agency, Propaganda Studio managed every aspect of the production on the ground — from casting, location scouting and logistics to crew coordination, on-set production management and delivery
Client: Jacquemus
Photographer: Daniel Arnold
DP: Mike Beech
Project Manager: Tim Franco
Local Producer: Mina Jang
Set Design: Ondoh