Propaganda Studio was commissioned to produce the marketing campaign photography for the newly opened Jumeirah Hotel in Guangzhou, China — delivering interior architecture, guest room, dining, lifestyle and amenity photography for one of the world's most recognised luxury hotel brands.
Photographing a new luxury hotel opening requires both architectural precision and lifestyle sensitivity — the ability to capture the design ambition of the space, the warmth of the guest experience, and the brand identity of the hotel group in a way that works across websites, booking platforms, press and global marketing materials. Our China-based production team managed the full shoot on location at the Guangzhou property, coordinating with the hotel's marketing and operations teams to deliver imagery that met Jumeirah's international visual standards.
Jumeirah is one of the world's leading luxury hospitality groups, operating iconic properties across the Middle East, Europe and Asia. Being trusted to document their China opening reflects Propaganda Studio's expertise as a hotel and hospitality photographer across the region.
Client: Jumeirah Hotel
Photographer: Tim Franco