Propaganda Studio was brought on as the local production and capture team for Charles & Keith's "Steps Through Time" brand campaign — a narrative-driven fashion film shot across multiple locations in China for one of Asia's most recognised footwear and accessories brands.
Working alongside director Jeff Weil, our team handled the full on-the-ground production and cinematography in China — providing camera operation, crew coordination, location management and on-set production support to bring the campaign's creative vision to life across the shoot.
"Steps Through Time" is a cinematic brand film built around movement, space and the relationship between fashion and environment — capturing Charles & Keith's latest collection against a carefully curated series of Chinese locations that range from intimate interiors to open architectural landscapes. The narrative-driven approach required a production team with both technical cinematography capability and the flexibility to execute complex location shoots efficiently across China.
Fashion campaign video production in China demands a specific combination of skills — experienced local crews who understand both international production standards and the practical realities of shooting on location across Chinese cities, combined with the creative sensitivity to serve a director's vision while managing the logistical complexity of a multi-location campaign production.
This project reinforces Propaganda Studio's expertise as a fashion film production partner across China and Asia — providing international brands and directors with reliable, high-quality local production support for campaigns that demand both creative precision and operational excellence.
Client: Charles & Keith | Director: Jeff Weil | Location: China | Production: Propaganda Studio
Based in Asia, Propaganda Studio supports fashion photography, video production, and campaign capture across China, Hong Kong, Tokyo, Seoul, Taipei, and Singapore — providing international agencies and brands with expert local production wherever they need it.
If your agency or brand is looking for a production and capture partner in Asia for your next fashion campaign, we would love to hear from you.