Propaganda Studio collaborated with Cyrrca to produce the promotional photography for their new single Ice Americano, shot in Seoul, South Korea.

The brief called for a visual world that matched the energy of the track — atmospheric, high-contrast, and built around the artists. Working across multiple set environments, we captured artist portraits, editorial images, and a full suite of visual content to support the single's digital release, press coverage, and social media rollout.

On-set photography is an essential asset for artists and their teams: an authentic look behind the lens, additional content for digital channels, and a lasting record of the creative process as it unfolded.

Based in Seoul and across Asia, Propaganda Studio works with musicians, labels, and creative teams to produce photography and visual content for releases, campaigns, and artist development — covering Korea, China, Japan, and the wider region.

For music and entertainment photography enquiries: info@propagandastudio.asia

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.