APM Monaco Campaign in Shanghai — A Full Production

Propaganda Studio partnered with APM Monaco in collaboration with Le Grand Dîner for their latest advertising campaign, shot in the heart of Shanghai. This was a complete end-to-end production — our team handled every stage from brief to final delivery, covering casting, location scouting, set design, on-set coordination, photography and post-production.

The campaign stars Chinese actress and APM Monaco ambassador Yang Zi, one of China's most prominent and widely followed celebrities. Producing a campaign around a talent of Yang Zi's profile requires both a high level of on-set professionalism and a deep understanding of the visual language expected by China's luxury market.

APM Monaco is one of Monaco's most recognisable luxury jewellery brands, with a strong presence across Asia. The studio shoot was managed by our Shanghai-based production team, presenting APM Monaco's jewellery collection with precision — handling the specific lighting demands of fine jewellery photography while keeping the overall aesthetic warm, aspirational and brand-aligned.

This project reinforces Propaganda Studio's expertise as an advertising photographer and full production agency in Shanghai, with deep experience producing end-to-end fashion, jewellery and luxury campaigns for international brands across China, South Korea, Japan, Hong Kong and Singapore.

For advertising photography and full production inquiries in Shanghai contact us at info@propagandastudio.asia

Graff Retail in Shanghai

Propaganda Studio is delighted to have once again collaborated with Graff, capturing the opening of their new Shanghai store through both photography and our latest FPV video techniques.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

Rapha Shanghai — Luxury Bike Store Interior & Retail Photography

Propaganda Studio captures the new Rapha store in Shanghai — delivering luxury retail interior photography and product display imagery for one of cycling's most iconic brands.

Propaganda Studio is proud to present our latest collaboration with Rapha, documenting the opening of their new luxury bike store in Shanghai, one of Asia's most dynamic retail destinations.

Our team captured the full scope of the space, from its architectural interior design to its carefully curated product displays, translating Rapha's distinctive aesthetic into a compelling visual story. Every detail — from spatial flow to lighting and materiality — reflects the brand's premium identity and passion for cycling culture.

This project marks another exciting collaboration for Propaganda Studio, reinforcing our expertise in luxury retail photography across the Asia region.

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Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Paypal Advertising Campaign in China

In the summer of 2022, when the pandemic hit its worst point in China, we were asked to produce a full campaign for Paypal. We had to juggle between locations and staff being on lockdown, but regardless of the difficulties we were pleased with the result!

Propaganda Studio produces advertising and commercial photoshoots all around the East Asia region including China, South Korea, Singapore and the rest of Asia.