HSBC Advertising Campaign — Lifestyle Photography in Hong Kong

Propaganda Studio is proud to present our work on HSBC's latest lifestyle advertising campaign, shot entirely on location across Hong Kong.

The campaign — conceived for international airport placement — required a broad range of lifestyle scenarios communicating HSBC's core brand values: multigenerational family moments, multicultural business relationships, urban lifestyle and the energy of Hong Kong as one of Asia's most dynamic international cities. The result is a visually rich campaign that captures authentic human stories against some of Hong Kong's most distinctive locations — from traditional dim sum restaurants and street-level urban environments to contemporary interiors and the city's iconic skyline.

Shooting a campaign of this scale for international airport placement demands a specific production approach — large format compositions that read clearly at billboard scale, diverse casting that reflects both local Hong Kong culture and HSBC's global audience, and a cinematic approach to lighting and colour that translates across multiple formats and environments. Every frame was designed to communicate warmth, aspiration and cultural authenticity simultaneously.

Hong Kong remains one of Asia's most compelling locations for international advertising campaigns — combining world-class production infrastructure with a visual landscape that is instantly recognisable to a global audience. Propaganda Studio works with photographers and production teams across Hong Kong, connecting international brands with the local expertise and creative talent the city offers.

Photography by Propaganda Studio. Production: Untold Fable / Shoot in China.

Corporate Portrait Photographer in Asia — Executive & Leadership Portraiture Across China, Korea, Japan and Beyond

Propaganda Studio provides corporate portrait photography across Asia — producing executive headshots, leadership portraiture, team photography and annual report imagery for multinational companies, financial institutions and luxury brands across China, South Korea, Japan, Hong Kong, Singapore, Macau and Taiwan.

Suh Kyung-bae CEO and Chairman of Amore Pacific

Lawrence Ho Yau Lung - Chairman CEO of Melco

Our team of photographers brings together both technical precision and genuine editorial depth — a combination that sets corporate portrait work at Propaganda Studio apart from standard headshot photography. Our lead photographer and creative director, Tim Franco, brings over two decades of editorial experience to every portrait session — having photographed for the New York Times, Time Magazine and the Wall Street Journal, and having shot portraits of figures including South Korean political leader Lee Jae-myung, global music icon Pharrell Williams and actor Jaden Smith. That editorial background — the ability to read a subject, create a genuine connection and capture authentic portraits rather than posed headshots — is the foundation of every corporate portrait session we produce.

For corporate clients, that distinction matters. The best executive portraits don't just show what a leader looks like — they communicate authority, approachability and character in a single frame. Whether producing a CEO headshot for an annual report, a leadership team portrait for a corporate website, or a large-scale staff photography project across multiple Asian offices, we approach every session with the same editorial sensitivity and technical rigour.

Our corporate portrait clients include Henkel, Goodman, Chanel, FedEx, Melco, Equities First and Presto — produced across Shanghai, Seoul, Singapore, Hong Kong, Macau and beyond. Our bilingual photography teams — fluent in Mandarin, Korean, English and French — ensure smooth communication and seamless coordination across all Asian markets, whether you need a single executive photographed in one city or a company-wide portrait project coordinated across multiple countries simultaneously.

For companies requiring consistent portrait photography across Asian offices, Propaganda Studio offers a standardised multi-market portrait service — maintaining consistent lighting, styling and visual direction across multiple cities and shoots, ensuring your leadership and staff imagery feels cohesive regardless of where it was produced.

For corporate portrait photography inquiries across Asia contact us at info@propagandastudio.asia

---

Advertising Photographer and Video Services in Asia

Advertising Photography & Video Services in Asia Pacific
Creating Impactful Advertising Content with Propaganda Studio

At Propaganda Studio, we don’t just create visuals—we’re a full-service production house that transforms ideas into compelling advertising campaigns. From pre-production to post-production, our team handles every aspect of the creative process, delivering exceptional photo and video content that captivates audiences.

Your Creative Production Partner
As a production house, we provide end-to-end solutions for your advertising needs. Whether it’s coordinating large-scale shoots, sourcing locations, or managing crews, we ensure every detail is executed seamlessly. Our experienced team collaborates with you to bring your vision to life with precision and creativity.

Creative Campaigns & Product Photography
Our expertise lies in producing vibrant and innovative imagery for advertising campaigns. Whether it’s showcasing your latest product or bringing a creative concept to life, we work closely with your team to ensure every shot aligns with your vision.

Lifestyle & Brand Storytelling
We specialize in creating lifestyle visuals that resonate with your target audience. From aspirational moments to everyday interactions, our photography captures the essence of your brand, creating emotional connections that drive engagement.

Studio & On-Location Shoots
Whether you need controlled studio environments or dynamic on-location settings, we provide tailored solutions for every advertising need. Our team combines technical expertise with artistic creativity to produce visuals that stand out.

Experience Across Asia
With experience working in diverse markets such as China, Korea, Singapore, Japan, and Taiwan, we understand the cultural nuances that shape advertising success. Our visuals are crafted to appeal to both local and international audiences.

At Propaganda Studio, we’re more than a creative partner—we’re a production powerhouse dedicated to delivering advertising content that inspires, engages, and elevates your brand’s message.

---

OUR CLIENTS

JACQUEMUS

PAYPAL

LANCOME

FEDEX

SHELL

SKii

---

Melco Macau — Corporate Portrait Photography

Propaganda Studio delivers corporate portrait photography for Melco in Macau — capturing executive and individual portraits for one of Asia's leading hospitality groups.

Propaganda Studio is proud to present our latest corporate photography project with Melco, shot on location at their offices in Macau.

Our team focused on individual portraiture, crafting images that reflect Melco's professional identity while bringing a natural, human quality to their people. Each portrait was carefully lit and directed to deliver polished, brand-ready imagery.

This collaboration reinforces Propaganda Studio's expertise in corporate portrait photography across the Asia region, producing assets that brands and marketing teams can confidently use across communications, press, and internal channels.

---

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Moncler Pop Up Store Retail Photo & Video in Seoul

Propaganda Studio was on the ground in Seoul to document the Moncler Have a Puffy Summer pop-up — one of the most immersive luxury fashion activations of 2026. Held in Seongsu-dong, the event brought the brand's Summer 2026 campaign to life through oversized inflatable sea creatures, bold colour, and an electric atmosphere that turned the entire space into a living editorial.

As Moncler's photo and video production partner for the event, our team captured everything — from wide installation shots of the iconic red octopus taking over the building façade to intimate moments between guests and the collection. Bold, buoyant, and completely unforgettable.

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.