Cyrrca — Artist Promotional Photography for Ice Americano, Seoul

Propaganda Studio collaborated with Cyrrca to produce the promotional photography for their new single Ice Americano, shot in Seoul, South Korea.

The brief called for a visual world that matched the energy of the track — atmospheric, high-contrast, and built around the artists. Working across multiple set environments, we captured artist portraits, editorial images, and a full suite of visual content to support the single's digital release, press coverage, and social media rollout.

On-set photography is an essential asset for artists and their teams: an authentic look behind the lens, additional content for digital channels, and a lasting record of the creative process as it unfolded.

Based in Seoul and across Asia, Propaganda Studio works with musicians, labels, and creative teams to produce photography and visual content for releases, campaigns, and artist development — covering Korea, China, Japan, and the wider region.

For music and entertainment photography enquiries: info@propagandastudio.asia

Based in Asia, Propaganda Studio supports photography, video, and production projects across Seoul, Tokyo, Shanghai, Hong Kong, Taipei and Singapore — providing international clients with expert local coordination and on-the-ground production.

Louis Vuitton Haute Joaillerie — Luxury Space & Exhibition Photography in Seoul

Propaganda Studio was commissioned to produce interior and space photography for Louis Vuitton's Haute Joaillerie exhibition in Seoul — documenting one of the house's most culturally distinctive installations in Asia, staged inside a traditional Korean hanok.

The space itself is extraordinary — Louis Vuitton's Haute Joaillerie collection presented within a meticulously restored hanok, where the warmth of traditional Korean timber architecture and the refined precision of the jewellery displays create a visual dialogue between heritage and contemporary luxury. Our photographer documented the full breadth of the space — from the sweeping exterior architecture and sculpted garden installations to the intimate interior corridors, jewellery display cases and the interplay of natural light filtering through traditional lattice screens.

Luxury space and PR photography of this nature requires both architectural precision and an understanding of the brand's visual identity — knowing which details communicate craftsmanship, which angles convey the spatial experience, and how to handle the complex layering of traditional Korean architectural elements alongside contemporary luxury retail design. Every frame was produced to meet Louis Vuitton's exacting global visual standards while communicating the particular cultural significance of this Seoul installation.

The Louis Vuitton Haute Joaillerie hanok exhibition represents a growing trend among the world's leading luxury houses — using culturally significant spaces across Asia as immersive brand experiences that connect global luxury heritage with local cultural identity. Seoul has become one of Asia's most important destinations for this kind of luxury cultural programming, and Propaganda Studio has developed deep expertise in documenting these activations for brands including Louis Vuitton, Chanel, Loewe, Gucci and Moncler across the city.

This project reinforces Propaganda Studio's expertise as a luxury space, exhibition and PR photographer in Seoul and across Asia — producing interior architecture, installation and event documentation for the world's most demanding luxury houses across South Korea, China, Japan, Hong Kong and Singapore.

Client: Louis Vuitton | Location: Seoul, South Korea | Photography: Propaganda Studio

Charles & Keith — "Steps Through Time" Campaign, China

Propaganda Studio was brought on as the local production and capture team for Charles & Keith's "Steps Through Time" brand campaign — a narrative-driven fashion film shot across multiple locations in China for one of Asia's most recognised footwear and accessories brands.

Working alongside director Jeff Weil, our team handled the full on-the-ground production and cinematography in China — providing camera operation, crew coordination, location management and on-set production support to bring the campaign's creative vision to life across the shoot.

"Steps Through Time" is a cinematic brand film built around movement, space and the relationship between fashion and environment — capturing Charles & Keith's latest collection against a carefully curated series of Chinese locations that range from intimate interiors to open architectural landscapes. The narrative-driven approach required a production team with both technical cinematography capability and the flexibility to execute complex location shoots efficiently across China.

Fashion campaign video production in China demands a specific combination of skills — experienced local crews who understand both international production standards and the practical realities of shooting on location across Chinese cities, combined with the creative sensitivity to serve a director's vision while managing the logistical complexity of a multi-location campaign production.

This project reinforces Propaganda Studio's expertise as a fashion film production partner across China and Asia — providing international brands and directors with reliable, high-quality local production support for campaigns that demand both creative precision and operational excellence.

Client: Charles & Keith | Director: Jeff Weil | Location: China | Production: Propaganda Studio

Based in Asia, Propaganda Studio supports fashion photography, video production, and campaign capture across China, Hong Kong, Tokyo, Seoul, Taipei, and Singapore — providing international agencies and brands with expert local production wherever they need it.

If your agency or brand is looking for a production and capture partner in Asia for your next fashion campaign, we would love to hear from you.

Krafton — Executive Portrait Photography, Seoul | Wall Street Journal

Propaganda Studio delivers executive and corporate portrait photography for Krafton in Seoul — shot on location at their headquarters for a Wall Street Journal editorial feature.

Propaganda Studio was commissioned to produce executive portrait photography for Krafton — the South Korean gaming company behind PUBG: Battlegrounds — as part of a high-profile Wall Street Journal brand partnership feature titled "The Long Game: Betting on the Undiscovered."

Shot on location at Krafton's headquarters in Seoul, our photographer produced editorial-style executive portraits and leadership team imagery of chairman Chang Byung-gyu and CEO Kim Chang-han — using the sweeping Seoul skyline as a natural backdrop to reinforce the scale and ambition of one of South Korea's most globally recognised technology companies.

Executive portrait photography at this level — produced for international press and brand partnership features in publications like the Wall Street Journal — requires both the technical precision of commercial photography and the editorial instinct of documentary portraiture. Each image was carefully directed to balance approachability with authority, capturing genuine character rather than corporate formality, while maintaining the visual standard expected by a global media brand.

The Krafton feature is a strong example of Propaganda Studio's positioning at the intersection of editorial and commercial corporate photography in Seoul and across Asia — producing executive portraiture that works simultaneously as press imagery, corporate communications and brand storytelling for international audiences.

Propaganda Studio provides editorial and corporate portrait photography across Asia — producing executive portraiture, leadership team photography and press imagery for international media partners and corporate brands across South Korea, China, Japan, Hong Kong, Singapore and Taiwan. Our photographers bring editorial credentials from the New York Times, Time Magazine and the Wall Street Journal to every corporate portrait session.

Client: Krafton | Publication: Wall Street Journal | Location: Seoul, South Korea | Photography: Propaganda Studio / Tim Franco / Mike Yang

Based in Asia, Propaganda Studio supports corporate photography and production across Seoul, Tokyo, Shanghai, Hong Kong, Taipei, and Singapore — providing global brands and media partners with expert local coordination and world-class results.

If your organisation or agency is looking for a corporate or executive portrait photography partner in Asia, we would love to hear from you.

HSBC Advertising Campaign — Lifestyle Photography in Hong Kong

Propaganda Studio is proud to present our work on HSBC's latest lifestyle advertising campaign, shot entirely on location across Hong Kong.

The campaign — conceived for international airport placement — required a broad range of lifestyle scenarios communicating HSBC's core brand values: multigenerational family moments, multicultural business relationships, urban lifestyle and the energy of Hong Kong as one of Asia's most dynamic international cities. The result is a visually rich campaign that captures authentic human stories against some of Hong Kong's most distinctive locations — from traditional dim sum restaurants and street-level urban environments to contemporary interiors and the city's iconic skyline.

Shooting a campaign of this scale for international airport placement demands a specific production approach — large format compositions that read clearly at billboard scale, diverse casting that reflects both local Hong Kong culture and HSBC's global audience, and a cinematic approach to lighting and colour that translates across multiple formats and environments. Every frame was designed to communicate warmth, aspiration and cultural authenticity simultaneously.

Hong Kong remains one of Asia's most compelling locations for international advertising campaigns — combining world-class production infrastructure with a visual landscape that is instantly recognisable to a global audience. Propaganda Studio works with photographers and production teams across Hong Kong, connecting international brands with the local expertise and creative talent the city offers.

Photography by Propaganda Studio. Production: Untold Fable / Shoot in China.