Gucci Store Opening in Seongsu, Seoul

Propaganda Studio was invited to capture Gucci’s latest pop up store event in Seongsu, Seoul. Our team handled both the photo and video coverage, documenting the atmosphere of the new retail space as well as the guests and key moments throughout the event.

Located in one of Seoul’s most vibrant creative neighborhoods, the opening brought together a curated selection of influencers, creators, and celebrities — with Taeyeon as the main guest of the day.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

APM Monaco Campaign in Shanghai — A Full Production

Propaganda Studio partnered with APM Monaco in collaboration with Le Grand Dîner for their latest advertising campaign, shot in the heart of Shanghai. This was a complete end-to-end production — our team handled every stage from brief to final delivery, covering casting, location scouting, set design, on-set coordination, photography and post-production.

The campaign stars Chinese actress and APM Monaco ambassador Yang Zi, one of China's most prominent and widely followed celebrities. Producing a campaign around a talent of Yang Zi's profile requires both a high level of on-set professionalism and a deep understanding of the visual language expected by China's luxury market.

APM Monaco is one of Monaco's most recognisable luxury jewellery brands, with a strong presence across Asia. The studio shoot was managed by our Shanghai-based production team, presenting APM Monaco's jewellery collection with precision — handling the specific lighting demands of fine jewellery photography while keeping the overall aesthetic warm, aspirational and brand-aligned.

This project reinforces Propaganda Studio's expertise as an advertising photographer and full production agency in Shanghai, with deep experience producing end-to-end fashion, jewellery and luxury campaigns for international brands across China, South Korea, Japan, Hong Kong and Singapore.

For advertising photography and full production inquiries in Shanghai contact us at info@propagandastudio.asia

Graff Retail in Shanghai

Propaganda Studio is delighted to have once again collaborated with Graff, capturing the opening of their new Shanghai store through both photography and our latest FPV video techniques.

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!

Lancome Retail Drone FPV in Sanya, China

Propaganda Studio has had the pleasure to shoot the new Lancôme store in Sanya through the FPV technology, giving the video a very smooth travel around the store and products.

FPV is a special type of drone operation as it stands for ‘first-person view’. It means you can see what the drone sees in real time while operating it.

Propaganda Studio offers drone shooting with its own FPV professional, so make sure to contact us for any future projects!

Propaganda Studio is a commercial photography and video agency that produces Marketing and PR photography and Film in Asia. Get in touch with us!